Shri Ram International School
*High-impact visuals meet strategic information hierarchy to drive admissions in a competitive market.*
Graphic Design, Branding
Ps, Ai, CorelDRAW
The Challenge & Goals
Shri Ram International School needed to secure a strong intake for the 2017-18 academic year amidst a saturated educational market in Hisar. The challenge was to move beyond generic school advertising and present a compelling narrative of “Mind, Body, and Soul” holistic education. The primary goal was to increase enrollment from Nursery to 8th Standard while establishing a trustworthy brand identity.
Impact
+22%
Increase in student enrollment inquiries during the campaign period.
Key Messaging
- Body Strengthens
- Mind Sharpens
- Soul Nourishes
- Stress-Free Environment
Deliverables
A comprehensive print suite designed for high-visibility distribution.
Vector Logo
Marketing Collateral
Reflecting tradition and holistic growth through symbology.
The Concept
The artistic direction focused on reliability and holistic development. For the identity, we moved away from abstract modernism to a classic shield emblem, representing discipline and protection.
We vectorized symbolic elements to create a narrative within the logo itself:
The Torch: Symbolizing enlightenment and guidance.
The Book: Representing academic excellence and the sharpening of the mind.
The Bow: Signifying focus, discipline, and physical strength.
The Grid System
Structuring information density for maximum readability.
Modular 4-Column Layout
To balance the vibrant imagery with dense informational text, we utilized a strict modular grid. This ensured that the “Admission Open” CTA remained prominent while the facilities list remained scannable.
Typography
Poppins
Primary Headings • Geometric • Modern
Body Strengthens.
Mind Sharpens.
Soul Nourishes.
Inter
Body Text • Legible • Clean
We offer a stress-free environment with fully equipped Science, Computer, and Math labs to ensure practical learning for every student.
Campaign Layouts
*Horizontal exploration of the primary marketing collateral.*
Primary Admission Flyer (Front Face)
Official Emblem Identity
Tangible Details
Optimizing for print durability and feel.
The tactile experience of the flyer was just as important as the visual. We selected a paper stock that felt substantial in the hand, reinforcing the “quality” aspect of the school’s education.
- Paper Weight
300 GSM Art Card - Finish
Matte Lamination - Dimensions
A4 (Tri-Fold Compatible)
Context & Digital Adaptation
*Extending the campaign reach beyond physical mailers.* The visual language was adapted for digital consumption, ensuring the “Admission Open” message was clear even on smaller screens.